At present, despite an increasing amount of females, majority of the culture industry is made out of male’s directors, filmmakers and writers, making the industry rather male centric. This is further illustrated by the fact that it has taken more than 80 years for the Best Director Academy to be awarded to a woman. Hence while it might be a generalization, it would be still accurate to say that how the male centric industry portray women and heels are subjective and are actually base on their own ideas of the female sex. According to Mulvey, women are always the objects of the gaze, never the possessors of the gaze, In the case of the cultural industry, control of the camera and therefore the control of the gaze is almost firmly settled in the male sphere. Therefore what we see in films, magazine, etc and what we as women accept without thought are actually part of, or are definite stereotypes from males about women.
To illustrate the point, heels would be used. Heels are often portrayed by the media as a form of sexual power, as well as beauty. Hence what we see in films, women in heels are actually what the male directors view as sexy or beautiful. It is subjective, as the concept of sexiness and beauty differs. What is beautiful to someone can be ugly to others. However it is interesting to note that, what is subjective has become objective. The wearing of heels as a form of sexiness is subjective, however due to influences such as the media, the concept of wearing heels as a form of sexiness is no longer subjective but rather objective and this objectivity is based on the male subjectivities. Instead of questioning whether do heels actually make a woman sexy, it is accepted by both the female and male.
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